LII 2016 Speaker Insights
“As our world is changing we need to understand the motivation and beliefs of all the participants in the scholarly communications chain. This event brings together important and representative voices of research funders, the library community, commercial publishers and start-ups who are all seeking to help research and researchers. We think this conference will help all participants both to reflect on the current dynamic and help shape future direction.” Vincent Cassidy, Conference Co-Chair, LII 2016
The intersection between information and data, the rise of the user, and the need for the information industry to demonstrate value, are all key themes at the inaugural London Info International Conference. Search, social media and the ways to reach new users are also part of the agenda.
Information Versus Data
‘The distinction publishers make between content and data is anachronistic and limiting,’ says Timo Hannay, who is speaking during the second day’s plenary session about unlocking the world of intelligent information. ‘It’s all information – and information of every kind is our trade.’
Timo will be drawing on his experiences building the education data analytics company SchoolDash. ‘Many people have started to talk about data-driven companies, but for publishers this concept has a unique relevance,’ he says. ‘For us, data is a means not only to achieve improved performance, but also to create new products and services. Above all, we live in the information age where technology companies are running the show. This is in large part because they make better use of data.’
He has these words of advice for the information industry, ‘think broadly about your role – publishing is not just about publications, it’s about information. Be prepared to acquire new organisational skills, especially relating to technology. Observe the behaviour and attitudes of the best technology companies, big and small.’
Timo is speaking at LII 2016 at 2:00pm – 3:30pm on Wednesday 7th December
With the changing landscape in the information world, the need for those in the information industry to demonstrate value is paramount. ‘Resourcing challenges and flat or decreasing budgets are all too common for the information professional,’ says Andrew Clark, Director of Scientific Information Services, UCB and President of P-D-R. ‘Measuring and showing value is now more critical than ever.’
Andrew is speaking at LII 2016 at 11:45am – 12:45am on Tuesday 6th December
Dion Lindsay, Managing Director of Real Knowledge Management (DLC Ltd) agrees. He’ll be sharing the stage with Andrew during a first day session on this topic. Dion says, ‘with squeezes on acquisition budgets, information services need demonstrations that information purchases have real value and a credible way of presenting the evidence. Information services managers and publishers should take heart that there’s some evidence to add to the arguments about the importance of buying published information.’
‘Case studies demonstrate that published information bought by information services has measurable benefit for both radical and incremental innovation, much sought after by manufacturing and knowledge-based organisations,’ he adds.
Dion is speaking at LII 2016 at 11:45am – 12:45am on Tuesday 6th December
Kent Anderson, CEO of Redlink, also speaking at the session, will be looking at what demonstrating value means for scholarly and scientific publishers. ‘The industry is generally spending too much on analytics tools borrowed from the broader media space, which take too much overhead to program and maintain, and deliver uneven value,’ he says. ‘The resulting data is also less specific to our market than it could be, which makes interpreting it more difficult.’
In his talk, delegates will learn how purpose-built analytics tools for scholarly and scientific publishers are making it easier to find relevant measurements for editors, sales teams, and support staff, and how more benefits can be derived with less cost and effort by revisiting their approach to analytics.
Kent is speaking at LII 2016 11:45am – 12:45am on Tuesday 6th December
The Rise of the User
John Hammersley, Co-founder & CEO of Overleaf, is one of an illustrious group of industry experts talking about the ‘rise of the user’ that includes David Worlock, Jan Reichet of Mendeley and Jason Markos of John Wiley & Sons.
‘Global research and collaboration continues to grow at an astonishing rate,’ John says. ‘This is excellent for science but can prove to be challenging for researchers and institutions. Many areas of technology are moving to an on-demand economy, and software-as-a-service (SaaS) has been a rapidly developing industry over the past decade, with global sales growing from $10Bn in 2010 to more than double this today. Users continue to expect more and more services to provide real-time feedback and fast, effective solutions to their problems.’
‘For publishers and institutions, my advice would be to find out from your users which tools they’re already using, and whether there are opportunities to build on and support your community in the use of these tools. This approach allows usage to grow organically through the users themselves, as they’re choosing these tools because they solve an immediate problem.’
John is speaking at LII 2016 at 2:00pm – 3:00pm on Tuesday 6th December
Exploiting the New Social Wave
Ertugrul Cimen, Library Director at MEF University, will update delegates on the latest trends in social media, in a session that also includes talks from Christine Goodair, Website Officer for the Society for the Study of Addiction, and Matt Horne, the Digital Marketing and Social Media Officer at Newcastle University.
According to Ertugrul, social media remains a key platform for communication and marketing. ‘Social media gives an opportunity to libraries, especially in academia, to get a better and closer relationship with their users,’ he says. ‘During my talk, delegates will learn how libraries and users are affected by social media and the possible risks and benefits of social media usage in libraries.’
Ertugrul is speaking at LII 2016 at 11:30am – 12:30am on Wednesday 7th December
New World, New Approaches
Reaching users is also the topic of the talk from Oliver Renn, Head of Chemistry and Biology of Pharmacy Information Centre, ETH Zurich in day one’s New world, new approaches session. Oliver believes social media should be combined with face-to-face techniques to engage users. ‘The information community, especially those who are developing new tools and gadgets, naturally think that those who are supposed to use the cool new things are as informed and excited as they are. This is often not the case, both in academia and industry but can be changed.’
‘We believe that information centres in academia and corporate could and should engage in this task. We’ve therefore successfully developed and introduced new formats that encourage our students and researchers to fully utilise the latest tools and discovery techniques.’
Oliver is speaking at LII 2016 at 2:00pm – 3:00pm on Tuesday 6th December